Best Ways to Attract Customers to Your New Location

There are many good reasons for a business to change locations:  a bigger space for a growing business, fluctuating rent, proximity to customers, or perhaps you just need to reach a new market.   Moving an office can be stressful; however, a new office space will certainly provide many benefits.

As a business owner you must ensure that your existing customers will move with you and you need to know how to attract new customers to your new location. How? Here are some tips on informing your existing customers about your move as well as how to attract customers after your business moves.

1. Be sure to share the news about your move to your existing customers well ahead of time. Send out an email blast to your clientele. Thank them for being a loyal customer and emphasize how your business will continue with its top-notch service and expertise at the new location. Your new location might actually be more convenient to those who haven’t been on-site for a while.

If you are moving for positive reasons, say so.  Say something like “Good news! We are growing and have found more space at [new address]. Come see us at our grand opening on [date].”

Use social media and consider including your new address in direct mail-outs, flyers, and signage inside your current place of business.

Leave flyers/cards with your business neighbors and ask to have them handy at their register or point-of-sale. 

2. Plan! Make sure to allow plenty of time in your day-to-day schedule for extra phone calls and appointments with movers, telephone and cable providers, and other vendors that support you with your daily operation.  Realistically, plan a solid timeline for your move based on your company’s needs.  And don’t forget to call Superior for your no-obligation, price-guaranteed quote, and our customized helpful hints guideline to a successful move.

3. Update or create online listings (i.e. on Google with Local, Yellow Pages, Trip Advisor, etc.) And by all means UPDATE YOUR OWN WEBSITE. Especially the “Contact Us” and “Find Us” sections. To attract new and local customers, be sure to optimize your website for local searches by including keywords and phrases.

4. Consider having a one-day open house with coffee, punch, and pastries.  Have an information table with brochures and a couple door prize drawings (whereby your visitors may give their names, addresses, and phone numbers). Smile and welcome everyone.  What do they need? What do they want to know?

5. Brainstorm on this and see what will work for your particular business specialty – information? Product demonstrations? Questions/answers about your services? 

“Planning is bringing the future into the present so that you can do something about it now.” – Alan Lakein

If you are considering a move–whether from home to home or from office to office – Please consider Superior Relocation Services. Why? We are professional movers. That’s our specialty. That’s what we do. 

Effective April 1, 2016
Superior Relocation Services is excited to announce our new facility at:
1302 Avenue R
Grand Prairie, TX  75050

Don't Depend On Luck When Moving, Do Your Research!

The global celebration of St. Patrick’s Day is around the corner. A time when children indulge in sweets and adults can enjoy a “pint” of beer. There is celebration in the wearing of green and four-leaf clovers for good luck.

The Irish often say that the green hills of Ireland contain more four-leaf clovers than anywhere else around the world. Hence, the “luck o’ the Irish.” 

Did you know that the odds of finding a four-leaf clover have been calculated at 10,000 to 1!

If you have found one, you are lucky indeed! However, if you are moving you must create your own good luck by doing your research. Preparation is the key. Make it an adventure instead of drudgery for the move ahead. How? Here are some helpful tips:

·       Start by using the internet where timely information is right in front of you. Enter the keyword “Moving” and gather information from several sources. We suggest you check with the Southwestern Mover’s Association for a list of worthy movers in your area.  If moving out of state, check the American Moving & Storage Association’s official website, Moving.org.  Both will provide helpful insight and detailed information on choosing a reputable mover.

·       Read the blog New Year, New Plans… Where do you begin? Write down your own questions to ask the three top movers that interest you. 

·       Sit down and write out the dollars and cents of your move.  Make a budget of sorts that you can adapt and morph as time moves forward. The point is to have a healthy idea of what you need and can afford for a successful, pleasant move. 

·       Determine which items you will not be taking along. Donate or dispose of these items. Clean out closets and garages.  Make a fun game of it and turn some music on.  If you don’t enjoy this “work”, then turn on a timer for 20 minutes and then take a short break.  Pace yourself.  You may discover some “lost” or misplaced items in the process too.

·       Research how and when to transfer services (phones, utilities, mail service, etc.) to avoid any interruptions as you move. Put these dates on your calendar.

And finally, a quote by a Roman Stoic philosopher Lucius Annaeus Seneca: “Luck is what happens when preparation meets opportunity.”

This St. Patrick’s Day, celebrate with a pint, create your own good luck by doing your research, and give Superior Relocation Services a call at (888) 591-MOVE (6683).  We are here to service all your moving needs!

When planning a move, what will you do with an extra day?

This year is Leap Year and each of us gets an extra day in February!  Every four years, we are given this gift of time. Historically, it was the ancient Egyptians who found a year was roughly “365 days, 5 hours, 48 minutes and 46 seconds” instead of exactly 365 days.

Two thousand years ago, Julius Caesar officially added Leap Year into the Roman calendar.  The chance of being born on a Leap Year birthday is said to be 1 in 1,461 births. Such people are called “Leaplings” and are considered to have “unique talents and special personalities.” Do you know anyone born on Leap Day? Do you have a child who was?

In any case, each of us gets an extra day this year.  Let’s think of it as a gift of more time to prepare for your move. While adults may be focused on a long list of what needs to be done, the children are a big part of the equation.  They have their own anxiety and concerns about leaving the familiar – home, school friends and neighborhood playmates, and other regular events.

Here are several ideas to effectively use your extra day when planning a move:

• Take this time to create a records file. In this file you should put important record items from doctors, dentists, daycare/schools, veterinarians, etc. You should also use this time research specialists in the area you will be moving to.
• Have the children create “Memory Books” with photos of your present home, pictures of friends, cards and mementos.  Encourage them to draw or write their thoughts in the books. It doesn’t need to be elaborate. A notebook, tape, and colored pencils can work well.
•  Research your new city or town online and talk to your kids about what you’ve discovered.  Is there a bouncy gym or a children’s museum? Is there a nearby library where they have special story telling times? What about the Y or another community sports and activities complex in your new area? All this will perk their interest and deter some of their concerns about the eminent move.
• Prepare a box with the most important things that you will need in the first couple of days at your new home. You should pack essentials such as: a set of clothes for each member of the family, medications, toothpaste, towels, some snacks and drinks, etc.
• Have the children pack a box you could call a “Treasure Chest” with several favorite items in it for the drive to your new home. This will give them something familiar to literally hold onto.  A favorite toy or stuffed animal are comforting and can make their ride and new surroundings seem less foreign.

Lastly, here’s a timely quote:

“Time is the longest distance between two places.” -- Tennessee Williams

Enjoy that extra “Leap Day” and remember the team at Superior Relocation Services is here for you. Let our excellent professional crew and expert planning team create the specifics for your best move yet. 

What to Update When Moving Your Business

At first just the thought of moving your business – the furniture, computers, files, and everything else – may seem overwhelming. Where do you begin? How will you tell your customers? How do you prioritize?  

First, you must brainstorm and create your own business moving checklist designed with your specific company in mind. Keep it simple and break it down into easy steps.  

The following are necessary basics to any business moving checklist:

• Make sure your current customers know when and where you are moving. Consider sending out a letter or an email. Update your company website including the “Contact Us” and “Find Us” pages. Also, have new stationary letterhead and business cards printed a couple weeks before moving.
• If you can, keep the same telephone number. If you are changing your phone number, setup call-forwarding.
• Your company’s “online presence” absolutely needs to move along with you.  Change your physical address online and in all venues you are in. For instance, consider all Social Media sites, the Chamber of Commerce, Google Places, Yelp, Angie’s List…You fill in the blanks. You know where and with whom your business is listed. Yes, this takes time. However, there is nothing worse than a potential customer finding your business online and then driving to where its location was listed, but is no longer located.
• Make time for getting necessary permits, licenses, and insurance policies. This includes letting the government know by updating the tax entities of your city and state about the move and new address.
• Be sure to update your vendors a month or two before the move.  Will you stay with your current vendors? Will you want new signage? New furniture? 
• It is especially important to hire movers and cleaners as early as 90 days before your relocation. We at Superior Relocation Services will be happy to discuss any and all moving needs with you.  Our time-honored experience and our moving professionals will make your relocation a streamlined, successful event.

There are many other things you may be thinking about regarding your move. Call us and let’s talk. We’d love to hear from you!

New Year, New Plans… Where do you begin?

Let’s face it, moving can be one of the most difficult things a family or an office can face.  You will have many questions. Your first question should be, “How do I find a trustworthy mover?”

First, begin by getting recommendations or referrals from family, friends, neighbors, coworkers, and real estate agents in your area. Also, the phone book is still a great source of information when you want to find movers. From these recommendations choose a minimum of three movers and do your research.

Check with local Moving Associations:

•   Southwest Movers Association - represents a membership of professional moving companies and associated businesses across the state of Texas.
• American Moving & Storage Association (AMSA) - all movers registered on the site are fully licensed and insured.

Check with the Better Business Bureau

• Research the moving company's track record online
• Stick with moving companies that are BBB accredited

It’s important to get an estimate in-person regarding how much your move will cost.  Have them look EVERYWHERE including your garage, closets, basement and attic. An in-home estimate gives the moving company the ability to give you an accurate quote. If a company refuses to do a free in-home estimate, start asking questions. 

Big name movers aren’t necessarily the best!  Watch out for online websites saying they will “find you a mover” because they can actually be scammers or brokers acting as just a middle man ready to take some of your hard earned money.  With that in mind, do an early screening from your list of potential movers and do an online background check.  Feel free to ask your potential movers for references as well. 

Finally… Be observant and follow your gut impression. Ask questions such as: Do the movers look and act professional? Do they appear confident in answering your questions? Are they helpful and informative with their answers?

This is only the beginning, but a great start in choosing a moving company.  Moving is a stressful time.  We at Superior RelocationServices in Fort Worth, Texas, will be honored to make your upcoming move easier for you.